The Gap Between Shipping
and Communicating
No single person is technical enough to understand code like engineers, has all the context like PMs, can write like marketing, and can present like sales. Getting product updates across the finish line breaks down at three points.
The Awareness Problem
If your team doesn't know something shipped, they can't talk about it.
Support gets asked about features they've never heard of. Sales pitches capabilities that launched months ago as "coming soon." Leadership asks what shipped last quarter and nobody has a complete answer.
With dozens of repos, multiple teams, and hundreds of commits per week, there's no human who can maintain visibility into everything that shipped. Updates get produced but never consumed.
"Support is constantly asked about small releases they don't know about—we even created a channel just for small stuff they might miss." — Marcus T., Product Marketing Manager
How Changebot Solves This
Changebot monitors every commit, PR, and ticket across all your repos. Our AI identifies customer-impacting changes and surfaces them automatically—so your team sees what's worth talking about without digging through Jira or combing backlogs.
- Real-time monitoring across GitHub, Jira, Linear, and more
- AI filters signal from noise—only surface changes that matter
- Cross-repo visibility in a single feed
The Translation Problem
Technical work doesn't translate itself into customer language.
Even when you know what shipped, turning "Refactored auth service to use JWT tokens" into "Login is now faster and more secure" takes real effort. Multiply that across release notes, blog posts, in-app announcements, and internal updates—it's hours of work that nobody has time for.
Marketing rewrites PM drafts. PMs chase engineers for context. The same update gets written three different ways for three different audiences. And half of what shipped never gets written up at all.
"I don't need to know what database tables were added. I need to know how the experience is changing for our customers." — Elena R., CEO
How Changebot Solves This
Changebot automatically generates customer-benefit-focused drafts from technical changes. Start with a review and edit, not a blank page. Technical jargon becomes human language—without losing accuracy.
- AI writes first drafts in your brand voice
- Technical commits become customer benefits automatically
- Generate multiple formats from a single change
The Distribution Problem
If customers never see it, was it really shipped?
Code ships. Maybe it gets a Slack message to the team. Maybe it makes the monthly recap if someone remembers. But customers? They find out about new features by accident—or they don't find out at all.
Launches are ephemeral. Big announcements happen, then the content disappears. There's no steady drumbeat, no persistent place for customers to discover what's new. The tree falls in the forest and nobody hears it.
"Customers say 'I had no idea this thing exists' even after our launches. There's no running changelog destination for them to find." — David K., Head of Product
How Changebot Solves This
Publish updates everywhere your stakeholders are—with one click. Hosted changelog pages, embeddable widgets, Slack channels, email digests. One source of truth powers every channel.
- Dedicated changelog pages customers can bookmark
- Embeddable widgets for your product and docs
- Slack integration for internal and external channels
- API access to power custom integrations
The Result
Hours Saved Weekly
Teams report saving 5+ hours per monthly recap. That's time back for strategic work instead of chasing engineers for context.
Nothing Falls Through
Every customer-impacting change gets surfaced. No more "I didn't know that shipped" moments from support or sales.
Customers Stay Informed
A steady drumbeat of updates keeps customers engaged. Show prospects your shipping velocity as a competitive advantage.
Ready to Close the Gap?
See how Changebot solves the awareness, translation, and distribution problems for your team.
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